The main task of the text is to convey information about you to your potential customers, push them to purchase or receive applications. The main tool for solving these problems is the text. The key points a person understands precisely through the text - your services and goods, what kind of delivery and payment you have, what benefit will work with you, the user will be able to make a decision from the text on the site.
Title, H1-h2-h3, Description, Alt for images This is not all that needs to be done for a successful site, full site optimization and keywords, and SEO texts, favicon, SSL, many other technical points are necessary for any successful site.
No matter how beautiful and eloquent your site may be, customers themselves will not come to it, simply because no one knows about your site. It is necessary to promote the site in search results in order to attract visitors. In 2020 - new marketing strategies to bring the site to the top of the search. Website promotion is an ongoing process aimed at attracting traffic to the site, as a result of which we receive calls, applications, registrations, sales growth and profits from the site. The term of website promotion depends on the region of promotion, niche employment and the amount of competition, Budget, age of the site, its size - if it is a landing page, or a large online store or blog full of articles ... In marketing - you need a strategy, experience, and goal